Mon-Mon, April 5 -12 Rhetorical Devices and advertising techniques, background and application

IMPORTANT from Ms. Aspenleiter

We have a Senior meeting next Wednesday, April 14, 2021 at 11:00 and 3:30.  

 We will be discussing:

Caps/Gowns/Sashes/Payment

Senior Pictures

Senior Ball

Graduation

Senior Day

Senior Grad Signs

 Seniors will get the chance to ask questions and offer suggestions.

 

Thank you

PowerSchool for Students is where students can login in order to see their grades, schedule and attendance. 

 

• Students will now see the link in ROConnect. 
• Students must sign up using the username and password emailed to their RCSD121 Gmail account from PowerSchool.
• Emails are now being sent from PowerSchool on the 1st of each month to students who have not yet signed into their account.

 

Reminder, for more information as well as retrieval of username and/or password see document: PowerSchool for Students

 

Also, more information on the parent portal can be found at www.rcsdk12.org/parentportal 

Note that this is the last grade of the 3rd quarter marking period. It's due date is Monday, April 12 at midnight. That includes the current assignment. This is also the last date to hand in any late work for 75 %. 

Learning Target: I can evaluate a speaker’s point of view, reasoning, and use of 

evidence and rhetoric,assessing the stance, premises, links among ideas, word

choice, points of emphasis, and tone used.

Essential question: how can an understanding of the the rhetorical techniques used in advertising make one an informed consumer?

 Recalling the rhetorical triangle

SPEAKER

AUDIENCEMESSAGE

The above should look familiar. The process of the rhetorical triaangle is used everytime you 

communicate a message: you (the speaker) have message (something I  want you to do / know)  to convey to someone (the audience).

Knowing your audience (key factor), you choose one or more of the rhetorical techniques (logos, ethos or pathos) to make a successful point, to acheive your objective, in other words, get what you want!

That is the essence of advertising. This week we are exploring some of the subtleties that under this categories. 

Part 1) Begin by watching "The Art of Persuasion"or how to persuade, advertise or propagandize. There are content questions that follow. Copy and paste these, pausing to respond as you watch the video.

(17:42)

Persuade, advertise, propagandize

Open up a google doc. As you listen to the podcast, answer the following key questions.

1. What is persuasion?

2. What advantange does a good reader or keen observer have does a listener have when someone is trying to persuade them of something?

3. What is the logical appeal in advertising known as bandwagon? What is the emotional overlap?

4. How does the logical appeal of card stacking work?

5. Describe the emotional appeal of plain folk.

6. Why might political candidates or advertised brands use tthe emotional appeal of name calling?

7. How does the emotional appeal of demonizing take name calling a step farther? Where do we most see this?

8. How does the patriotic appeal differ from demonizing?

9. Why do we often see the emotional appeal of glittering generalites?

10. How does the emotional appeal of catchy slogans work, even if they don't make sense? Note the Nike ad.

11.  So you are a more discerning individual, how does the emotional appeal of snob appeal work for you?

12. Explain the emtional appeal of humor? Where do we often see these?

13. What is the purpose behind the ethical appeal of testimonials?

14. How the ethical appeal of transfer differ from testimonial?

Part 2:

Below you will find 25 creative ads. On a google doc number 1-25  (Due Monday, April 11 midnight)

Support this with specific evidence from the advertisement.

 

   First: see if you can guess the sponsor; that is what is being advertised. Some are obvious, others not so much, so you might have to research.

Second: name the demographic audience. Think 

carefully here about this. 

Consider age, gender, economics, 

ethnicity, geography and education. This is 

complex, and many struggle with this.  

Third: what persuasive technique (s) do you observe? 

Select from the above.

All three parts must be complete to receive full 

credit. That's 4 points for each. 

1.

2.

****************************************For each:

1. First: see if you can guess the sponsor; that is what is being advertised. Some are obvious, others not so much; you might have to do some research.

2.Second: give  the demographic audience. Think carefully here about this. See the chart below from previous materal.

3. Third: what persuasive technique (s) do you observe? 
Refer back to your responses from the questions.

All three parts must be completed to receive full 

credit. That's 4 points for each. 

1.

2.

3

4.

5. 

6.

7. 

8. 

9.

10.

11.

12.

13. 

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.